What an AI marketing platform should include

Judge modules by finished jobs

A feature is a button. A job is something you can cross off. 'Schedules posts' is a feature. 'This week's posts are live on every network we use, and I approved each one' is a job.

For each module below, ask two things. What does the finished job look like? And does the AI do the first pass, or does it wait for you to fill in a form? A module that still needs you to write, size and upload everything is a tidy screen, not help.

The core four: plan, make, publish, answer

These are the jobs a brand does every week whether or not it spends on ads.

• Planning. A calendar that fills from ideas and current trends. Check: ask for next week's plan and count how much you would keep.
• Content. Images, short video, carousels and stories made inside the platform. Check: ask for one piece and see whether it looks like your brand.
• Publishing. A single post delivered to each network the brand is on, through a queue you can watch. Check: get the networks named.
• Inbox. Comments and DMs in one place, with replies drafted for you. Check: give it a real customer question and see whether the answer carries the right link.

The growth four: ads, email, creators, local

These are the jobs that arrive as a brand grows. They are also the ones most often handled by a separate tool.

• Paid social. An ad draft that states the cost in monthly terms and waits in a review state. Check: read the cost line before anything else.
• Email. Campaigns to your own list, with opens and clicks tracked. Check: send one to yourself and follow every link.
• Creators. A way to brief creators and get back videos to use in ads. Check: ask how creators are chosen and what you receive.
• Local pages and QR codes. A page for each location and printed codes that lead to it, with visits counted. Check: scan one.

The layer across: reporting

Reporting is less a ninth module than the proof that the other eight share a home. If the platform can produce one document covering what was posted, what was answered, what was spent and what people clicked, the modules are connected. If each one hands you its own export, you have a bundle.

The report should be readable by an owner who never opened the tools. See marketing reporting in one place for what it should and should not claim.

What you can skip

Few brands need all eight on day one. A single shop may never brief a creator. An online-only brand has no use for a sign on a counter. Count a platform's breadth against the modules you would use in the next year, and ignore the rest.

Unused breadth is not free. It adds menus, settings and training.

Where Link AI fits

Against this list, we pick Link AI by Linkme: all eight modules have a named role or feature on Linkme's page. The strategist plans the month and adds trend ideas to the calendar. The content creator makes a Reel. The social media manager posts through Post to All. Customer care answers in the Social Inbox. The ads manager drafts a Meta ad. The email marketer sends Campaigns. The creator marketplace supplies creator videos, the local marketer handles Pages & QR codes, and the analyst covers Analytics and Reports.

Depth is the open question. Book a demo to try Link AI, eight checks in hand, and go module by module. The entry on what stays outside lists the jobs to keep elsewhere.

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Questions & answers